Every business needs Digital Marketing in order to reach and engage with customers where they are spending their time - ONLINE.  By utilizing digital marketing, you can connect with potential and existing customers where they are, and reach a wider audience than you would be able to through traditional marketing channels.

Digital Marketing refers to the use of digital channels and technologies to promote and market products or services. These channels can include social media, email, search engines, websites, and mobile apps, among others.

Digital marketing also offers a range of benefits for businesses. It allows you to track and measure the success of your campaigns in real-time, and make adjustments as needed. It's also cost-effective, as you can target specific demographics and geographic areas and only pay for the results you get.

In short, digital marketing is essential for every business in today's digital age. It allows you to reach and engage with customers where they are, track and measure the success of your campaigns, and be cost-effective.

There are many different digital marketing strategies that businesses can use.  In most cases, you'll need to use more than one to tailor your Digital Marketing Strategy to maximize your results.